Author Vallo Pöldaru
Updated 01.05.2024
I have been involved in making websites since 2013. I have been both an in-house web developer, a freelancer, and part of the start-up story of two digital agencies. Since time is a limited resource, the best way to help is to share my knowledge with you, dear reader. I am there for you if you have any questions or need help with choosing a service provider, for example.
Do you want to start your own business and become a creator on the Internet? Are you dreaming of a new website because the current website is old and does not bring new customers? The market is full of website makers and you don't know who to choose?
In today's digital world, the website is the customer's first contact with your company. Based on our long experience, we highlight the most important things you need to know when ordering a website.
In short, each primary website subscriber goes through the following steps:
- Wants to save on costs and tries to make something himself in environments like WIX or VOOG. Will be in trouble.
- He contacts an acquaintance or finds a maker in some Facebook group for a few hundred euros. Later problems guaranteed.
- A broken website will stand for a few years until finally awareness and wallet have grown and it is possible to order a proper online solution. The website brings the desired results and works even without maintenance.
In fact, it is possible to avoid this situation and immediately find the best middle ground so that the result is as high-quality as possible, but at the same time fast and cheap. In the following, I will point out the basic things that the subscriber of the website must know before asking for the first quote.
Is a website important today?
In today's digital world, the website is the customer's first contact with your company. It is therefore the most important investment you can make for your business.
93% of internet traffic starts with an internet search. 63% look for information on the Internet before making a purchase.
97% from Estonians uses the internet. 88% use the Internet every day.
The Internet is a marketing channel 2,5 times more effective than television and 4x more effective than print media.
What does a good website service include?
Since there are wall to wall website builders, it is important to pay attention to the service they offer. Make sure of his skills and package before signing the contract. Very few freelancers offer a full service for good money, and rather you can get a quick ready-made solution for a few hundred euros, and you don't have time to think about anything else for that money.
Agencies and more expensive quotes don't just sell air, they sell added value. I have repeatedly received recognition for thinking along with the client and not leaving him alone. Maybe a good idea will come a year later strateegia in his head, how to develop or simplify his company's communication, daily work or digital marketing. Therefore making a website it is definitely worth ordering from a specialist in your field.
Here are some examples of the qualities that a good website creator or their job could have.
The contractor provides
Primary analysis
You always have to start strateegiast and take into account the field of activity, target group, desired result, keywords, competitors, etc. If no one analyzes and realizes it, everything is a joke.
Initial guidance
In addition to the website, you may need help with many other things. For example, company logo, domain, veebimajutus, email mailboxes and social media creation. Here you can free of charge veebimajutuse for 6 months.
Help with content creation
It is necessary to agree on who will put together the content - images and texts. If it is done by the customer, then the maker could at least give general recommendations. The customer does not need and may not know everything when ordering for the first time.
Customer support and consultation
Both during work and in the future, you could get answers to your questions and help to solve situations or ideas. At the end of the work, it can also be a paid service and consultation.
Warranty (usually 3-6 months)
We react immediately if something happens to the page, and if the error is on the part of the creator of the website, all such errors and failures are fixed free of charge. Otherwise, it is often a broken result.
The contractor ensures
Mobile friendly
The homepage must be usable on every device: including smartphones and tablets. Today, most website visits come via mobile phones, and ease of use there is priority No. 1.
Found in search engines (SEO)
Even initially it could website optimization made to be the first results in Google search results. Articles, services and product categories need the most attention.
Marketing approach
If the website does not bring results, it is easier to advertise on social media. The maker could at least be familiar with the basic standards (UX, UI, CRO) to create the prerequisites for capturing customers.
Tested reliability
The service provider makes sure that computer and mobile views, links and texts work as they should. If you don't test, you don't want to offer a guarantee, and it's a half-finished solution.
Administration of the homepage
It can be offered as part of customer support or as a package-based service. In this way, it is certain that the website is in working order and updated, and if necessary, you can also get help with content and marketing activities.
Do you need help making a website?
Choosing a website builder
You are big or small, a newcomer or a veteran - the service provider must be able to adapt. For this purpose, it is also possible to choose, for example, a freelancer or an agency - their typical client is different. Your needs and budget must be taken into account when making a website. But what is most important - with your client.
Priorities to follow when choosing a service provider:
- Focusing on the corporate customer. You may have your own vision and plan, but if it does not speak to your customer in the light of the analysis, an experienced website maker should be able to convince you or politely refuse to provide the service.
- Adaptation - if you want a good price, quality, speed and optimization of the website, or if you want to rest your head on the knowledge that the website is in good hands - the website provider adapts exactly to your possibilities and wishes.
- Service provider experience – there are many branches and fields in digital marketing. Everyone can offer a complete solution, but everyone has their own niche that they are good at. The same applies to the price-quality-speed ratio. Usually, the portfolio and the work done is a good way to see what the creator of the website focuses on, or at least what works well.
- Characteristics of the website and its creator – are the areas mentioned above guaranteed or are there any danger signs somewhere? Is the work they do smart device friendly and optimized? Maybe you can find some reviews on the internet - negative or positive.
- Adherence to agreements – Various promises and dates worth remembering. Problems that arise during work can also be a sign of danger, and sometimes it is wiser to end cooperation even then. Usually, the time to complete the work is a few weeks to two months, depending on the volume of the website. However, large and constantly changing projects take years.
Need help with decision-making, analysis or something else? Write to us
The process of making a website
Although each job and process may be different, there are still common steps that are good to know in advance and take them into account. Cooperation also depends a lot on the service provider and its client. Every company has its own processes and logic, and every person is also different. There is a famous joke on the Internet about how prices change depending on customer engagement. In other words, if the preliminary work is done and you let me do my work, the result will definitely be good and at a reasonable price. On the other hand, if the client is controlling and constantly pushing his line, then the client manager's or developer's working hours will soon be full, and they will have to be paid more or be terminated with a worse result.
The process usually looks like this:
Do you need help planning a website or finding a creator?
The price of making a website
The price of a website is certainly a topic about which you cannot find very serious information on the Internet. It's hard to say without input, and you don't want to reveal your valuation to your competitors either. However, there are price ranges in which the final result is approximately known in advance. The price is also influenced by many factors, about which you can get more information if you click on the comparison table and see the additional information that the price of typical packages includes. I will also highlight two of the works I did that were in that price range.
Usual website price ranges:
Quick
Lite
A home page consisting of a few pages with little information and a simple structure. Your specific business card online, which is ready quickly.
€600+
Decent
Standard
A popular middle ground, where the homepage is rather standard but still well thought out in terms of design and user experience a decent workhorse.
€1500+
High quality
Premium
Home pages top quality class, where every detail is thought out and finished to bring in as many visitors as possible and a lot of income.
€2500+
Package comparison table and examples ▼
Need help finding a maker that fits your budget?
Need a website? How to…
Are you there because you need a website, but you don't know exactly what and how to do next? At this point, it would be good to advertise yourself, but to be quite honest, that is not the goal here at all. You can still contact me and ask for a quote, but someone else will probably answer you. Over the years, I have collaborated with various freelancers and agencies and have captured my favorites for the best price and quality. So - contact me, talk about your needs and ask for a quote - but in fact I will pass it on to my cooperation partners, who will make you their offer. The main thing is that the customer can have peace of mind wireless headphones put in your head and you don't have to worry about every little detail.
I can help you write down your initial task and needs and find a suitable website maker for you, free of charge.
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Get in touch
- Fill out the inquiry form or book a free 15 min consultation
- Talk about your needs and goals
- We find suitable service providers
- We check the performance and quality of the requested services
- We are always there to advise
Additional information
Kerli Epro
kerli@strateeg.ee
5482 1450