SEO AUDIT

In order for SEO to bring the desired results, the first step of the preliminary work - an SEO audit - must be performed thoroughly and correctly. When optimizing a website for search engines, you must always start by mapping the existing one. This is the foundation upon which other parts of the SEO workflow can be built. SEO analysis gives an overview of the health of the website and pain points.

What is an SEO audit and what does it include?

Website SEO analysis or SEO audit is the process of analyzing different aspects of a page. The purpose of the audit is to identify as many key issues affecting organic search performance as possible. Problems or errors are identified that can prevent the website from ranking in Google, as well as in other search engine results. 

A website optimization audit usually consists of two main parts – a technical audit and a content audit, including keyword analysis. There are countless ways to do both technical and substantive analysis various tools and programs. Let's take a closer look at the 3 main ways to look at the SEO possibilities of a website:

1. Technical SEO analysis

Semrush.com Technical SEO Analysis

During the technical audit, all elements that affect the functioning of the website, which can affect SEO performance, are examined. Important elements of technical SEO include crawling, indexing, rendering, website architecture, and mobile friendliness. However, the most important part of technical SEO is website speed. Technical SEO includes the details that need to be done to please the search engines. The website visitor will not see any of them from the outside. 

Such quick SEO tests can also be done for free, and such functionality is included in almost all SEO programs. Very popular tools are, for example Ubersuggest ja SEOptimer. The automatically calculated results of the programs do not evaluate the actual SEO health of the website, results, positions or insight into pain points.

A comprehensive review is needed. Relying only on the recommendations obtained through the described tools usually does not get results, and the position in the search engine results remains the same. 

Usually, the SEO reports from such programs are what are considered SEO audits. Such SEO reports are often addressed to us with the desire to increase the "SEO score". While speed, title sizes, and other technical aspects are an important part of SEO as a whole, at best they make up 20% of the entire process, and getting them right can increase SEO traffic by up to 5%. Unfortunately, increasing such a score alone will not lead to an increase in SEO visits or positions. But such a test is good to use, for example, to evaluate the competence of a new website and its creator in applying the rules of technical SEO. This score is worth knowingly looking at and increasing even if the other aspects of SEO described below are in order and effective.

2. Analysis of current results and keywords

Google Search Console - SEO Results Analysis

An audit looking at content and results will identify which pages are performing well and driving traffic, and which are not. Based on this, it is decided which content to keep, which to add, optimize, rewrite or remove altogether from your website. A large part of the content audit is keyword analysis, which shows the main purpose of the terms through which users reach the page. 

If the website has started to move in the desired direction with the right keywords, regular monitoring is also an important part. Where keywords are in the search results, how they have changed over time and how much traffic is generated as a result. This is one of the main functionalities in every SEO tool, and Google's own program shows this information for free Search Console.

Very often, such an analysis is also a good way to make sure of the work of the current SEO agency or service provider. The client may be promised all kinds of powerful things, but it is also up to the client to check it himself. In the case of SEO, there are also situations in Estonia where a "specialist" offers a good position in the search results for expensive money, but this does not automatically mean an increase in traffic or sales revenue. There have also been many cases where the entire website is disabled for search engines out of ignorance or on purpose, and the customer only finds out years later. And such a short audit costing a few hundred euros is a good way to evaluate the previous cooperation with the help of a third party. So trust, but verify.

3. Comprehensive analysis of website SEO

Semrush.com SEO audit

Although technical and results audits are often offered separately, the website should be approached holistically. All parts of a website play a role in ranking in search engine results. A comprehensive holistic SEO audit includes the following parts:

• technical problems,
• website structure problems,
• in-page SEO errors,
• possible off-page issues,
• content gaps and opportunities,
• competitive market overview. 

That is why we also prefer to offer our clients a comprehensive audit that pays thorough attention to all aspects of SEO. This is the only way to predict and achieve expected results.

Such comprehensive functionality is included in paid SEO programs such as Semrush ja Ahrefs. Such tools evaluate technical SEO and, in addition, keyword search volumes and your page positions and traffic. It must be remembered that these programs do not show the actual number of visitors and results, but forecasts. In the English-speaking world, they are quite accurate, with a margin of error of up to +-50% for Estonia's small volumes and data. Also, such programs are expensive even for one-time or small-volume use, paying hundreds of euros per month.

A good SEO audit is based on the particularities of the field

Various SEO tools are good helpers for the knowledgeable user. We also use dozens of programs that simplify our work. In addition to the ability to understand numbers and terms, the ability to apply them to the competition, location and specifics of the industry is also very important. This is the main reason why engaging an SEO specialist, even for the purpose of consultation, pays off. An SEO specialist has repeatedly proven himself in one field or country and knows how to approach a situation and what result to expect.

Since the success of SEO starts with thorough preliminary work, we put a lot of emphasis on analysis. When starting SEO work, we rely on the conducted audit and created based on it strateegia and content plan. We use a combination of several different tools and experience to do this. The audit carried out by our SEO specialists examines the homepage comprehensively and in depth. In addition to the technical side, the website's structure, user-friendliness, use and logic of keywords, comparison with competitors, compliance with the target group, off-page factors and many other aspects have also been evaluated and analyzed. Based on the received data, we prepare a content plan and strateegia, which SEO works to perform and in which order. 

What makes our SEO audit unique?

The purpose of the document prepared on the basis of our audit is to analyze and find new ways to increase traffic on the website. The analysis and accompanying plan maps the current state of SEO of the website and helps to plan, prioritize and implement the work. It also helps the client to better understand what the SEO work includes and what the current results and possible potential are.

• It is a process developed by us and there are no alternatives, and we have also granted the right to use it to our partners and agencies.
• Our audit is usually ordered once a year to summarize and plan for the next year. Such a solution simplifies the work of marketers and eliminates the monthly cost of money and time.
• Such a thorough SEO analysis is usually between 20-70 pages and highlights only the most important.

We present the audit results to the client as a single document that combines the results of 10 different SEO software into a comprehensible whole and includes:

• Current results, positions and keywords
• Keyword analysis, missing keywords
• Competitor analysis: keywords, positions, backlinks, strateegiad
• Aspects of technical SEO: indexing, user-friendliness, speed
• On-page SEO aspects: meta texts, titles, internal links
• Off Page SEO, Backlink Analysis and Opportunities
• If necessary: ​​Google image and video search results, Google Discover and Google News
• If necessary: ​​Recommendations for advanced students in the following areas: Schema, Sitemaps

Also, the audit includes 10+ hours of SEO specialist work that the software cannot provide:

• SEO Content Plan gives an overview of the field as a whole and a list of which pages should be added to the website. The content plan also provides the necessary topics that are most likely to increase traffic on your website. In the case of some websites, there are many topics, and the necessary textual content should be written every month for a longer period. In the content plan, you can see the possible search volume by topic and the volume of visitors as a range. As a result, we can predict the possible increase in sales or inquiries resulting from the SEO setup.  
• SEO strateegia is built on the specific field of the website and the competition in that field, as well as the content plan. Strateegin ias, we present the recommended steps and their order to reach the goal desired by the client. Any specialist with knowledge in the field can be the person performing the work.
• SEO forecasts indicate different growth opportunities based on our experience so far. Today, in the Estonian market, we can quite accurately predict the possible growth of SEO traffic, inquiries or sales in 1-2 years. So it's good to assess the value or need for SEO before spending a large amount of money or entering a new market.

SEO audit price

The search landscape is constantly evolving. In order to achieve a high position in search engines, you need to invest in the right SEO services, which are adapted to the needs, demands and target customers of your company. Simply relying on old SEO tactics and superficial tests is not enough to achieve the desired result in search engine results. As your SEO agency, we take the time to understand your company's needs, demands and expectations. This allows us to gain in-depth knowledge of the goals and pain points of your company's website. The prices of SEO analyzes start from 400 euros in stages and are complete strateegfrom 1500 euros. A comprehensive audit and accompanying strateegto obtain ia contact us.