Strateeg and Premiumkellad.ee cooperation started in May 2021. Society Web Solutions the goal of leadership was to provide SEO service, to increase the number of visitors from search engines.
The client wanted to increase visitors to his website with the help of SEO.
Step 1: Analysis of previous results and keywords
An audit looking at content and results will identify which pages are performing well and driving traffic, and which are not. Based on this, it is decided which content to keep, which to add, optimize, rewrite or remove altogether from your website. A large part of the content audit is keyword analysis, which shows the main purpose of the terms through which users reach the page.
We also did it for the Premiumkella website keyword analysis and based on the results of the analysis, we created a content plan, which we began to execute monthly.
Step 2: Creating SEO content
SEO content creation the goal is not only to inform and educate the potential customer, but also to help the website appear in a good position in the search engine results. For e-shops, this mainly means working on product categories and the blog.
We have written over 18+ words of content for the Premium Watches website over the years.
Step 3: Website optimization, or on-page SEO
Website optimization is a process that aims to improve the understanding of a page by both visitors and search engines. The end goal of this process is a faster, more user-friendly website with more visitors.
In the case of premium watches, we made the homepage as simple and understandable as possible, especially for search engines. This meant, for example, the optimization of product categories, which is the main thing for any e-shop.
Step 4: Off-Page SEO and Backlings
External links or "backlinks" (backlinks in English) are, simply put, links that lead from one website to another. Search engines use backlinks in ranking analysis because when one website links to another, it means they believe in the importance of the content they are linking to. Links are a unique opportunity to get visitors to your website and increase your reputation and trust in the eyes of both people and Google. Links between home pages are like recommendations - the more recommendations, the better.
The referrers with the best quality score in Estonia are media publications such as Postimees, Delfi and Business Day. This means that in general, the sources of the referring links are very similar and you have to be creative to pass your competitors. In the case of this client, we added his website address to various suitable forums and directories, where you can add your post/information for free or by agreement.
Results
While the improvement of the Premium watches homepage and SEO work started in the middle of 2021, noticeable results appeared in the second half of 2021.
Distribution of traffic by channel in the first half of 2023
- 60% of traffic is SEO
- 55% of sales come from SEO
- By the end of the first 6-month cooperation period, SEO traffic had increased by 65% and turnover by 2,2x
- Strateegiline SEO service and content have increased the monthly SEO turnover by 3,4x
- SEO traffic and turnover grow 1,5x every year, even after the end of the cooperation
- The client is in the top 10 most searched keywords in the field on Google
Content writing brings 100 visits per month to one content page a year later (more)
