Strateeg and rukgalerii.ee cooperation started in April 2021. Society Web Solutions the goal of leadership was to provide SEO service, to increase the number of visitors from search engines.
The client wanted to increase the number of visitors to his website with a one-time SEO job.
Step 1: Analysis of previous results and keywords
An audit looking at content and results will identify which pages are performing well and driving traffic, and which are not. Based on this, it is decided which content to keep, which to add, optimize, rewrite or remove altogether from your website. A large part of the content audit is keyword analysis, which shows the main purpose of the terms through which users reach the page.
We also did it for the Rüki Gallery website keyword analysis and based on the results of the analysis, we created a content plan that provided a basis for writing.
Step 2: Creating SEO content
SEO content creation the goal is not only to inform and educate the potential customer, but also to help the website appear in a good position in the search engine results. Thus relies on the website SEO text keyword analysis and focuses on the use of the most searched and related terms obtained from the analysis in the texts.
We wrote 1000 words of SEO content for the Rüki Gallery website.
Step 3: Website optimization, or on-page SEO
Website optimization is a process that aims to improve the understanding of a page by both visitors and search engines. The end goal of this process is a faster, more user-friendly website with more visitors.
On-page SEO means work on the website itself. On-page SEO can mean optimizing both page content and HTML source code. In addition, this part of SEO includes, for example, text under images, speeding up page load times and optimizing titles.
Step 4: Off-Page SEO and Backlings
External links or "backlinks" (backlinks in English) are, simply put, links that lead from one website to another. Search engines use backlinks in ranking analysis because when one website links to another, it means they believe in the importance of the content they are linking to. Links are a unique opportunity to get visitors to your website and increase your reputation and trust in the eyes of both people and Google. Links between home pages are like recommendations - the more recommendations, the better.
The referrers with the best quality score in Estonia are media publications such as Postimees, Delfi and Business Day. This means that in general, the sources of the referring links are very similar and you have to be creative to pass your competitors. In the case of this client, we added his website address to various suitable forums and directories, where you can add your post/information for free or by agreement.
Results
If Rüki Gallery website improvement and SEO work started in the spring of 2021, noticeable results appeared in the beginning of 2022.
- In 2022, 76% of traffic will come from SEO
- Every month, more than 100 people visit the website via Google, and the website is seen 1000+ times in the search results.
- Compared to the previous year (September 2021 and 2022), website traffic has increased 2x.
- 64% more people click on the customer's homepage in the search results.
- The client is on Google TOP5 with all the main keywords in the field, for example:
- Graphics
- Graphics sales
- Estonian graphics
- Sale of paintings
- Selling photos
- Art sales
- Paintings by Estonian artists
September growth by year (2021 vs 2022).
