WEBSITE OPTIMIZATION

1. SEO optimization

In other words, search engine optimization

It is often thought that SEO = website optimization. In fact, SEO is one of the ways to optimize. SEO optimization (in English search engine optimization) on optimization of the website for search engines. This is one of the two biggest and most important areas of website optimization. Search engine optimization helps to increase the visibility of the website in the search results, i.e. it increases the position of your website among the competitors displayed in the search results. 

The goal of search engine optimization, including the most used Google optimization, is to make a website visible. Simply put, the goal is to bring more "warm" visitors to the website who are already interested in the topic through search engines. Each month, 100 or 1000 potential customers who show interest in a particular product or service may enter a keyword into a search engine. A well-optimized page will be shown higher in the search results, and thus there is a chance to get a higher percentage of those interested.

SEO is not only the optimization of a website for search engines, but also includes several steps. SEO audits, keyword analysis ja website content are only some parts of a complete website SEO. Read more about the review SEO as a whole and descriptions of various services.

2. CRO optimization

In other words, optimizing for conversions

CRO Optimization (in English conversion rate optimization) is web page conversion optimization. It is closely related to user experience (UX) design and methods.

• The number of conversions shows how many visitors performed the desired action on the website. In the case of e-shops, the number of buyers can be in the thousands every day, in the case of physical services, there are only a few inquiries per month in some areas.
• Conversion rate shows how many percent of website visitors performed the given action. This number largely depends on the quality of the website and is in the range of 0,5-20%. In Estonia, this number is usually 1-2% on a non-optimized page.

Going into details, conversion is often classified into micro and macro conversions. Micro-conversions are, for example, subscribing to a newsletter, watching a video on a website or clicking on a post and reading it. These activities, in turn, help to achieve larger goals, or macro conversions. The main ones are getting in touch, making a purchase, booking a service or asking for a price request. Contact is often made through different channels - via a request form, phone or e-mail.

Conversion optimization contains several activities and its main goal is to arouse interest, increase user comfort and simplify the customer journey. Optimizing the conversion rate helps to lead web visitors to a transaction with a higher probability, and thus it is possible to squeeze much more out of the existing traffic of the website. In other words, in fact, it is not only useful for the owner of the website, but also for the visitor, because his experience using the website is better than the competitors.

3. Optimizing the user experience 

User experience (in English user experience or UX) has become increasingly important in the modern digital world. As people get used to online environments and many more daily tasks are performed virtually, the standards of the online experience are also rising.

User experience optimization focuses on the overall experience that someone can have when visiting a website. The graphics and appearance of the web page, the systematized structure and layout, the ease of navigation on the page, and technical elements such as the page loading speed discussed above, affect this experience positively or negatively. Therefore, user experience optimization mainly focuses on making a website a smooth experience that meets the expectations of today's users. User experience improvements are also a key way to increase website conversion rates.

4. Optimization of advertisements

With most businesses investing in digital marketing these days, the competition for the online audience's attention is getting tougher by the day. Even if you invest in creating the best ad campaigns, there is still a lot of work that needs to be done to ensure that the ads reach the right audience and the purchase journey converts them into customers.

Ad optimization refers to the process of helping to set up relevant ads to the appropriate target audience. Then said ads need to be adjusted (regularly) based on data collected through user tests and results. It also includes, for example Facebook ads optimization and Google Ads optimization. 

The main focus of advertising optimization is knowing and knowing the target group. Advertising aimed at the right audience and target group is one of the best ways to bring internet surfers to your customers. The correct and relevant message of the ad, appearance, optimization for conversions and consideration of competitors are some of the many ways to make your ads more effective.

5. Website speed optimization

Website speed is one of the key elements that create a first impression. Website speed is an important part of user experience, and a slow site can play a role in a visitor leaving the page prematurely. This is especially true for websites that have many competitors. 

Actions that can be taken to optimize website speed there are several. Some of the most effective and common ways to optimize your site speed:

• Image Optimization – Images, videos and other graphics always make a website more attractive, but files that are too large will make the page load slower.
• CDN (in English content delivery network) is a collection of web servers spread across different geographic locations that provide web content to end users based on their location.
• Plugins are common components of any website. They provide additional features that a website owner needs. At the same time, each added plugin is another stone in the bag, and as a result, the website runs slower and the risk of security risks increases.
• The number of JavaScript and CSS files should be minimized. If a website contains many design-related files, it causes excessive requests when loading the homepage. These requests are handled individually by the visitor's browser and slow down the website.
• Website cache usage (cache) is the process of saving the current version of a website and displaying that version until your website is updated. This means that the web page is not re-rendered every time for each user and thus the load on the server is reduced.