StrateegThe cooperation between i and Tark Pere began in the summer of 2021. Society Web Solutions in the lead, the goal was to be more visible in Google and appear in searches in addition to the new brand and website, i.e. we focused on the SEO service.
The customer turned https://societywebsolutions.com/ in need of a new logo and a proper website that would help customers find them, familiarize themselves with the services and buy courses from the website.
Step 1: Analysis of previous results and keywords
We looked tarkpere.ee previous data from Google Analytics and Google Search Console and we determined the positions of the keywords of the current website in the search results. To collect more structured data about the field, we made precise keyword research, using SEranking, Google Keyword Planner and other tools.
As a result of a thorough keyword analysis, we found the best one strateegia that the wording of the website corresponds to the search of customers interested in the service. We used the received keywords as a basis for the next step.
Step 2: Creating SEO content
The goal of creating SEO content is not only to inform and educate potential customers, but also to help the website appear in a good position in search engine results.
We wrote 2000 words of SEO content for the Tark Pere website.
Step 3: Website optimization, or on-page SEO
Website optimization is a process that aims to improve the understanding of a page by both visitors and search engines. In the case of this process, as well as the Tark Pere page, the ultimate goal is a faster, more user-friendly website with more visitors.
On-page SEO means work on the website itself. On-page SEO can mean optimizing both page content and HTML source code. In addition, this part of SEO includes, for example, text under images, speeding up page load times and optimizing titles.
Step 4: Off-Page SEO and Backlings
External links or "backlinks" (backlinks in English) are, simply put, links that lead from one website to another. Search engines use backlinks in ranking analysis because when one website links to another, it means they believe in the importance of the content they are linking to. Links are a unique opportunity to get visitors to your website and increase your reputation and trust in the eyes of both people and Google. Links between home pages are like recommendations - the more recommendations, the better.
The referrers with the best quality score in Estonia are media publications such as Postimees, Delfi and Business Day. This means that in general, the sources of the referring links are very similar and you have to be creative to pass your competitors. In the case of this client, we added his website address to various suitable forums and directories, where you can add your post/information for free or by agreement.
Results
As a result of all four steps, the website's SEO traffic numbers have grown nicely and achieved good results in the highly competitive field of psychology. The work has been one-time and no subsequent SEO operations have been performed on the page. At the same time, even 1,5 years later, the service is making a profit.
Website and SEO results:
- About 85% of page traffic comes thanks to SEO.
- Compared to the time when the website was ready, the SEO traffic of the website itself has increased by 2,8x.
- Every month, more than 300 people visit the website via Google, and the website is seen 4000+ times in the search results.
- The client is in the TOP5 of Google results for all the main important keywords, such as:
- Couples therapy
- Psychotherapy
- Relationship counselor
- Family counseling in Tallinn and other keywords related to the client's activity area
SEO traffic growth without making any changes. End of 2021 vs Spring of 2023
