SEO SERVICES

1. SEO audit and strateegia

Doing SEO for a website generally begins from the audit that is, from the analysis of the current situation. An audit is the process of mapping the existing - identifying problems or errors that can prevent a website from ranking in Google and other search engines. In the case of a new website, competitors' activities and industry-specific data must be mapped.

The audit includes both a technical and substantive side. A technical SEO audit is a process that checks various technical parts of a website such as HTML elements, meta tags, website code, JavaScript, website extensions and more. Content analysis, including keyword analysis, shows the search terms that the target group is looking for answers to on the Internet as the main goal.

The audit carried out by us gives a comprehensive overview of the health of the website. The audit results also include the most important for the client - the content plan and strateegia.

It is a process developed by us and there are no alternatives, and we have also granted the right to use it to our partners and agencies. When starting with the following SEO services, we rely on the conducted audit and created based on it strateegia and content plan.

2. Analysis of current results and keywords

Keyword analysis is part of the audit. Keywords are the searches entered by the interested party, through which he reaches the web pages of interest in the Internet search engine. To find the right and relevant keywords, there are special tools that show not only the search terms through which users reach the page, but also their search volume, difficulty level, related terms, and much more.

As a result of keyword analysis, our SEO expert can provide a list of useful keywords that lead to the client's home page. Depending on the specificity and searchability of the field, the number of keywords that can be used varies. The list of keywords finds application in the next stage of the SEO service - content creation. In cooperation with the client, priorities and more precise goals are established.

3. Creating SEO content

Website content is one of the most important SEO components. Without proper and structured content, it is impossible for a website to rank first in search engines. Content is what brings visitors growth and better ranking. Content can be a front page, product or service description, blog post, article or any other text, as well as videos and images. 

The content creation service usually follows SEO audit or keyword analysis services. Our emphasis is on texts, but we also help to find suitable materials and images. In the case of new websites with little text, we often create the entire content ourselves. In this case, we write all the necessary content to cover the necessary topics and keywords. For established websites, we offer a long-term service in which we write or optimize monthly blog posts or category pages of the optimal length. Every month we cover a different topic, and in this case effective cooperation lasts at least 6 months.

We have prepared for customers who want to write their website texts themselves Tutorial on writing SEO texts.

4. Optimization of the homepage, or on-page SEO

On-page SEO means optimizing the website for search engines. As the name suggests, it means working with the web page itself. On-page SEO includes:

1. uploading and optimizing content;
2. website titles and their optimization according to keywords;
3. headers;
4. meta descriptions:
5. texts below the image;
6. page URLs;
7. internal linking;
8. relevance. 

The most important part of on-page SEO is the last item on the list - relevance. The better the website content matches the user's search request and the goal behind the search, the higher the position in the search results. Website optimization is always performed by our SEO experts as part of a one-time or monthly service. 

5. Technical SEO

Technical SEO is about improving the technical aspects of a website. Technical SEO is considered a part of on-page SEO that focuses on improving the elements of the website itself. Important elements of technical SEO include crawling, indexing, rendering, website architecture, and mobile friendliness.

The most important part of technical SEO is website speed. Search engines know that slow web pages do not provide optimal user experience and convenience. Therefore, they prefer websites that ship faster. This way, a slow website will drop down in the search results and result in less traffic.

Technical SEO includes the details that need to be done to please the search engines. The visitor to the website generally does not see or notice any of them.

6. Off-page SEO and backlinks

External links or "back links" (in English backlinks) are simply links that point from one website to another. Search engines use backlinks when comparing competitors. So links between home pages are like recommendations and the more recommendations the better. Because of this, pages with a high number of backlinks tend to have high organic search engine rankings.

Estonia is a small country with limited opportunities, and the referrers with the best quality score are media publications such as Postimees, Delfi and Business Day. Finding and getting links is a long and regular process, and smart people definitely have their own shortcuts to speed it up. We usually offer backlinks after other areas have been taken care of, and this service is often more expensive than the rest of the SEO stages.

7. Local SEO

Local SEO is a marketing method that helps businesses with a physical location improve their visibility in search engines, especially Google and Maps. It is an integral part of SEO strateegiast that targets customers in a specific region, city or neighborhood. If the website wants to sell products or services to consumers located in one city, for example, the emphasis is on local SEO.

In the Estonian context, local SEO does not play a very big role. In our understanding, this generally means creating a Google business account and thereby adding the location to the Google Maps application. This way, the name and location of the company is also visible on the map. Generally, we perform these activities at a company with a physical location as part of other services and at no extra charge. However, the competition in Estonia is also increasing every day, and in many areas it is necessary to be aware of it local SEO optimization.

1. One-time SEO

A one-time SEO service is a set of different stages. The audit shows what is needed on the client's website, and based on this, volumes and needs can be forecast. For example, some pages need on-page SEO, keyword analysis and longer content, while other pages only require technical optimization. According to the client's goals or the current situation of the website, we perform all seven steps described above in part or in whole. Such a service is often used together with the creation of a website. The inclusion of SEO works in the creation of a website means that in just a few months the website itself will bring regular organic traffic. 

A one-time SEO service is suitable for:

• to the website that is still being created;
• to a website that does not have many competitors, i.e. the field is specific;
• for a small business that does not have a large budget;
• in an area where there is not much to write or optimize (usually pages that offer services).

2. Monthly SEO package

The monthly SEO service includes the same steps as the one-time service, but they are performed on a regular basis. With the monthly SEO service, results monitoring, analysis and strateegia customization. Every month we review the website traffic and the previous month's results and analyze what needs to be changed. The results of the previous period help to strive for betterness and help to complete the gaps that are still missing.

Monthly SEO usually focuses on content creation or backlink building. Such a regular service is needed by websites where there are many topics and it is not possible to cover everything with a one-time optimization.

The monthly SEO service is eligible for:

• in an industry with many competitors;
• for large companies with a wide range of services;
• for e-shops with many products and product groups. 

3. SEO consultation or training 

In addition to website SEO services, we offer consultations and training. With the aim of creating greater awareness of the field of SEO and its specificities, thus increasing understanding strateegical and measurable internet marketing. 

We offer SEO training primarily as internal training for companies with a larger team who want to follow and improve SEO principles on their website. The training explains the basics of SEO and also includes recommendations and examples for a specific page and industry.

In addition, we carry out free online trainings to provide basic knowledge on various topics.

SEO consultation is the cheapest way for a do-it-yourselfer to improve the SEO results of his website. This is a one-on-one conversation where we give advice based specifically on the client's website. The client gets an overview of areas of concern and what to focus on in the future and how to do it step by step. We recommend the consultation to small businesses that do their own SEO or want to start with it. This is a good way to get relevant knowledge and tips to grow your business inquiries or sales. If possible, we recommend taking consultations monthly or over a few months, so that the work done and the progress made in the meantime with our SEO strateegreview each together. Also, repeated consultation is a good way to get recommendations and motivation to move forward.

Prices for trainings and consultations are from €100/h. Take with us contact and ask for an offer.