Secrets of successful SEO
→ Introduction to SEO
→ 1. SEO audit and strateegia
→ 2. Keywords
→ 3. SEO texts
→ 4. Website optimization
→ 5. SEO services
→ Introduction to SEO
→ 1. SEO audit and strateegia
→ 2. Keywords
→ 3. SEO texts
→ 4. Website optimization
→ 5. SEO services
Anyone who has written website content or a blog post knows how time-consuming it can be. From choosing a topic, doing preliminary work and reading materials, to finding the right title and checking the language. It can take half a day from initial idea to publication. But too often, even this dedicated time and blog post does not bring the expected traffic to the website or the desired customer to the e-shop. What's the difference between website content that helps people get to your website and content that doesn't?
Internet search engines are today's main sources of information. 93 % internet traffic starts with internet search. Typical searches are short and often repetitive. The web pages that most comprehensively contain the search terms are displayed as results. These search terms are called as keywords.
SEO keywords are an important component website content when writing. Writing optimized content is one of the biggest and, in the case of certain websites, the most important part of SEO, i.e. search engine optimization. SEO content writing relies on preliminary work and keyword analysis and the use of keywords obtained from the analysis in the content.
What are keywords?
To understand the importance of keywords and what the use of keywords means, you must first understand exactly what SEO keywords are.
SEO keywords (in English SEO keywords) are specific terms used in the creation of web page content that help improve the page's ranking in search engines. Relevant keywords are obtained through analysis and selected based on a combination of search volume, competitors and business goals.
When creating content it is important to take advantage of keywords and phrases related to the field of this website, allowing them to reach people through search engines. Simply put, these are terms that a person types into a search engine to:
- reach the service or product offered;
- get the necessary information about the service or product.
SEO analysis programs
Example 1. Website of a company that sells cosmetics and face care products. Important keywords to use when composing the text can be “face care”, “best face cream” and “the right shade of foundation”, as well as for example “clogged pores” or “acne treatment”.
Example 2. A company that offers online accounting services through its website. Keywords are "accounting", "accountant", as well as "annual financial report", "price of accounting service" or even "apartment association accounting".
Well optimized for search engines a website must “speak the same language” as its target audience. Very often, the opinions and assumptions of the website owner or service provider prevent the website from reaching its full potential, and thus the website remains confusing for the target group. We have repeatedly seen in our work that neutral SEO strateegi prepared website brings many times more queries than the texts prepared by the entrepreneur himself. And very often it boils down to the fact that content that has been used helps to rank better in search engines SEO keywords.
Meta keywords are often considered synonymous with keywords. Meta keywords are meta tags that can be entered in special cells in content management systems. This is an outdated practice that is no longer used. Meta keywords do not harm a website's SEO, but they also do not help rankings. Google has publicly stated that meta keywords do not affect position in search results. The meta description is much more important. The meta description is the introduction of the web page visible in the preview when it appears in the search results. It is visible and written primarily for people, but at the same time helps to increase the click-through rate of organic search results.
Looking for ways to increase website visits?
Why Are SEO Keywords Important?
Kui optimize the website, including its content, the website becomes more understandable to search engines such as Google. A page that is liked by search engines, in turn, becomes more visible to people who use a search engine to find a product, service or information. Keywords are one tool through which a website can get a higher position in search engine results and thus more organic traffic.
Keywords are important, as they are like a link between what people are looking for according to their needs and the content that the website provides to fulfill that need. Because of this, it is important to understand the needs of potential visitors, the language they use and the type of content they are looking for in order to create content that ranks well organically and bring visitors to your website. The person has a problem - you have to know it and answer it precisely.
Keywords are those that give direction on how to describe what the website offers according to the problems and needs of the clientele or visitors. What is written "wrongly" (not suitable for search engines) on the website will never bring interested people through Google.
The right keywords increase traffic up to 3x
An example. The website of a private clinic, which offers, among other things, a chiropractor service, uses "chiropractic", "chiropractor consultation" or "orthopedic tests" as keywords. Such content may not bring new visitors to the website, because the person searches for the service according to his needs, using search terms such as "back pain", "tension in the shoulders" or "pain when turning the head".
By using the right and targeted keywords, the website will reach a higher position in the search engine ranking and the number of visitors to the page will increase.
Would you like an overview of your and your competitors' keywords?
What is keyword analysis?
Finding the right keywords is an ever-changing art. People's search habits are not static and websites must take into account and adapt to different trends, seasons and developments. The terms that searchers use to find information about specific topics are constantly changing—on average 15 % Most of the search queries that Google processes every day are brand new and have never been searched before.
Keyword analysis is the process of finding keywords and search phrases relevant to a particular web page that bring visitors to that website through organic search. As such, keyword analysis is search marketing campaigns starting point and cornerstone.
During keyword analysis, various factors are taken into account, which determines the importance of each term. It takes into account:
- search volume - how many times each keyword and phrase has been used to search for information;
- competition - how many competing websites are there in the same field, offering the same product or service;
- intent - whether the person entering this term in the search engine is looking for general information or wants to purchase something;
- relevance - whether a person using this keyword or phrase reaches relevant information and a website that meets his needs.
An example of our process
Analyzing all these factors individually and in combination, keyword analysis maps and groups hundreds and thousands of keywords that are best suited for optimizing the content of a web page.
With the help of keyword analysis, you can get answers to the following questions:
- What are people looking for in your industry?
- What is the SEO traffic and sales potential in the industry?
- How well can your company be found online?
- What search terms will you be found with?
- What is the position of your pages in the search results?
- How are your competitors doing in search results?
- How to get a better result in Google search results?
Keyword based SEO performance prediction
Do you want to beat your competitors in Google search?
Are Google ads also part of SEO?
Google Keyword Ads so-called sponsored search results are, simply put, ads that appear next to and above organic search results. This is a paid Google service (Google Ads), which offers a specific web page in response to the desired keywords. You have to pay Google for keyword advertising and this way the pages appear first in the search results, before the organic results. This is an opportunity to quickly, but at the expense of a fixed cost, get yourself in the top five in Google search results. The creation of Google Ads ads is also based on keyword analysis, and our service is also suitable for this. The adjacent picture shows:
- Search keyword
- Keyword ad #1
- Keyword ad #2
- #1 organic search result
- #2 organic search result
Google keyword ads in search results
The best keyword analysis tools
Specially developed SEO programs are used for keyword analysis. The most well-known keyword tools are Semrush ja Ahrefs. More affordable popular options are Ubersuggest ja Seranking. The free tools are worth mentioning answerthepublic and Google Chrome extensions Keyword surfer ja SEOquake. The best free tools are Google's own search suggestions and Google Search Console.
The list of possible programs and tools is long. Each tool uses different formulas and datasets to calculate keywords. The tool databases are of different sizes, including information about the Estonian market. This is also the reason why each keyword list you get can seem unique, and it's worth the margin of error for the announced programs. Usually, what external SEO programs offer is 20-80% less than the actual search volume. Also, both important keywords and the number of related keywords can vary.
So the most important thing is not which tool to use for keyword analysis. The one who conducts the analysis and organizes and categorizes the results plays the biggest role strateegas a whole. As they say - the car does not drive, but the person sitting behind the wheel. The most experienced driver can achieve better results with a poor car than the worst driver with a top class car. Therefore, we do not rely on a single program for our services, but have developed a system unique to us, which gathers data from several sources and takes into account the peculiarities of the Estonian market.
Need help with keyword analysis?
The cost of keyword analysis
The service provided by us includes keyword analysis and its results in a systematized manner. As a result of the service, you will receive a list of necessary keywords and a content plan, where these same keywords are already categorized by topic and prioritized. This is the basis on which to start creating optimized content for the website, which contributes to increasing organic traffic and, through it, to the growth of clientele or sales.
The price of the keyword analysis service depends on the industry, the number of competitors, the selection and size of the services or product, the target country and the language(s). Usually, the price of this service is 300-600 euros, depending on the aforementioned factors.
You can contact us also if you want keyword analysis and content writing as a single service, thereby getting already optimized homepage content that uses keywords important to your website. SEO services, both a one-time SEO service and a monthly SEO service, both include keyword analysis and content creation as needed.
See the price list of SEO services
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Get in touch
- Fill out the inquiry form or book a free 15 min consultation
- Talk about your needs and goals, be sure to include the address of your existing website
- We get to know the field and make an offer
- We perform a thorough analysis
- We are always there to advise
Additional information
Kerli Epro
[email protected]
5482 1450
