Homepage technical condition is important. That's a fact. Why?
First, the technical condition of the website greatly affects Google's search algorithms. Faster and better optimized websites can higher places in the search results.
Secondly, the users of the website must also be taken into account. If the page loads quickly and is convenient to use, the visitor will take a longer look at the page and make a purchase. So a website with a technically sound code is the one that opens up all the new possibilities you've dreamed of.
The content of this post is not to teach how to make a website faster and better. Only after analyzing the website can you do it yourself or order it from a service provider. There are several companies in Estonia that offer website analysis, but almost all of them are compiled by programs and do not actually show anything. Automatic analyzes take into account only those parameters that the software can evaluate.
As far as we know, there are only two free manual analyzes in Estonia - ours technical analysis, which is rather score-based and shows the weakest area of the website. The best free website analysis you can order from the website of Society Web Solutions. They are the only ones that take into account indicators such as website design, mobile friendliness, functionality and user experience, as well as the number of SEO keywords and results in search engines.
Below you can read how our website analysis to assess the state of your website and which area needs improvement.
What does our technical analysis show?
The website technical analysis we offer consists of many different indicators and sources. This kind of technical analysis is unique because when testing speed with only one software, the results remain one-sided. Our technical analysis summarizes the results from eight different sources.
Also, all important technical areas of the website will be covered: search engine optimization (SEO), user experience and design (UX and UI), speed and security. The results are not simply the average of the tests, but a well-thought-out formula where each element has a different importance in calculating the final grade.
Every field the best possible score is 100. simply put, results are over 70 already good and immediate response may not be required. However, results below 70 indicate that something has been overlooked somewhere the area would definitely need improvement.
In addition, the analysis highlights the most important ones separately test results:
- Average page loading speed;
- Page size in megabytes;
- Number of critical recommendations to improve page health;
- Google Pagespeed, GTMetrix and Pingdom Tools (speed) score - the best possible score is 100;
- MOZ DA or domain authority - the strength and potential of a website for comparison with competitors. It always depends on the competition, but generally -20 is bad, 20-60 is average and 70+ is very good. The best possible score is 100.
What is technical SEO?
Technical SEO of the homepage shows the homepage technical setting to get a better position in search engines. Although the position in the search results is greatly affected many factors the main role in this is played by if search engine friendly the website is done. In other words, when Google visits your website, how easy is it for them to read?
Technical SEO consists largely of different pieces of code in html. SEOs are affected for example website title, description, address, image, subheadings, use of keywords and length of content. All of this can be optimized to be as understandable as possible for Google.
Yoast SEO records in the html code of the page
All technical aspects of optimization for search engines are taken into account in our website analysis, and in case of deficiencies, it is extremely important to eliminate them. Otherwise, the website will fall behind in the search results and the desired visitors will not arrive and the income will be lost.
What is UX and UI and why is it important?
Briefly explained, UX stands for (User Experience) user experience and UI (User Interface) user interface. These two areas are important so that the visitor does not leave your website too quickly.
User Experience (UX) is like a virtual relationship between your company and the customer. The more understandable, positive and pleasant the experience, the more likely the visitor will take the desired action on the website. UX is closely related to UI and other areas of website development, but focuses more on how to turn data, human nature and behavior to your advantage. Thus, for example, we can give the design of the behavior patterns and shopping journey of website visitors and the creation of pleasant emotions using appropriate colors, fonts, wording and layout.
UX vs. UI. Source: careerfoundry.com
User Interface (UI) turns user experience prototypes into a real web page or product. All the knowledge so far finds an output that is understandable to the visitor of the website. Thus, user interface design is a small part of the process, preceded by a lot of work in developing the user experience. So UI is like a mix of graphic design, web development and branding. For example, about the user interface, you can mention how the company's visuals are used, how it looks on different devices and how to solve it technically.
Although UX and UI are primarily the most important means of communicating with website visitors, it can also be measured technically. Google evaluates it, for example, by how the website is designed, how many visitors visit the page, how long they stay there, where they click and how involved they are.
How fast should a website be?
Simple answer: the sooner the better.
Many factors affect the speed of a website. Starting with the server settings and ending with the amount of images used on the page. Also, the smaller the page, the faster it loads. If, in terms of SEO, the speed of the website is less important than the previous two points, then when it comes to user experience, speed matters. How long are you waiting for a page that has already taken 10 seconds to load?
The golden rule is that the first visible part of a web page should load within 1 second. The website should be fully loaded at least 4 seconds during. In fact statistics show, that every extra second very likely means that the visitor will leave immediately, and therefore the homepage is recommended loading time could be less than 2 seconds.
Website volume in 2017. Source: pingdom.com
It is equally important to observe website volume. If the volume of images, scripts and other parts of the web page becomes too large, it takes too long for a user with a slow internet connection to load the page. The average website is 2017 based on statistics usually 3 MB Large. Although internet speeds are increasing, it is still recommended to stay within those limits.
What makes a website secure?
Website security is important. Websites, especially WordPress websites, are under constant attack. To prevent such attacks, there is several remedies. For example, secure passwords, using a secure HTTPS connection or having security modules. The most important thing is to keep the website software updated.
Wordfence module blocking attacks
Home pages in order!
If you feel that one of these important areas needs improvement on the website or the technical analysis of our website indicates problems, then contact us and together we will make your website fast, secure, beautiful and optimized.
