Strateegi cooperation With The Lutheran Church in Great Britain started in the second half of 2019. Later, we have been helpful with making changes, technical issues and developing additional functionality.
The client approached us with the desire to modernize the outdated website. In addition, there was a desire to improve the user experience.
Step 1: Analysis of previous results and keywords
We looked lutheranchurch.co.uk historical data from Google Analytics and Google Search Console to determine the best performing pages of the site and the positions of keywords in the search results. In order to collect additional information about the field, we made precise keyword research, using SE Ranking, Google Keyword Planner and other tools.
Based on the results of the keyword research analyses, we created a comprehensive document that reflected how to improve and strengthen a website's presence in search engines and increase site traffic. Our recommendations included both technical and content-related improvements.
Step 2: Website design and prototype
Too lutheranchurch.co.uk the website started outside the page itself. Based on the previous step, the designer made a prototype for the new website, and in cooperation with the client we developed the final design. This meant a new color scheme, font style, site structure and design.
A well-designed website is important in several aspects:
- Design is the first step in the development of the company's image, which creates a first impression on the person visiting the page.
- The right color scheme and design draw the visitor's attention to the right places and thereby help increase conversions.
- Both the structure of the homepage and the rest of the appearance must offer a good user experience and comfort, so that the visitor can understand everything and find it easily.
Step 3: Website development
We changed the old website based on the new look and optimized the customer texts on the website for search engines.
We also undertook to change the homepage optimization for conversions. Conversion optimization includes several activities and its main goal is to generate interest, increase user comfort and simplify the customer journey. In the case of this client, we changed the logic of making inquiries and calls and made finding information about stores easier and requiring fewer clicks.
Step 4: Website optimization, or on-page SEO
Website optimization is a process that aims to improve the understanding of a page by visitors and search engines. Website optimization during the process, we apply various optimization techniques that ensure the improvement of the quality of the website and the increase of traffic and conversions. Therefore, if Lutheran Church the home page was created based on visitor comfort, we made it as simple and understandable as possible for search engines using in-page SEO. This activity helps to make the website as visible as possible in the search engine and to direct visitors interested in products or services to it.
On-page SEO means work on the website itself. On-page SEO can mean optimizing both page content and HTML source code. In addition, this part of SEO includes, for example, text under images, speeding up page load times and optimizing titles.
Step 5: Customer Support, Maintenance and Development
After the analysis and website changes, we have been supporting the customer for years and have answered current questions. In addition, helped with various technical concerns and offered maintenance service.
Although maintaining the website it is also possible to handle it yourself, many of our customers have often stated that it is easier to entrust it to us. The main advantage is the time spent, where, in addition to maintenance, you must familiarize yourself with the topic first, and you may not be able to solve the problems that arise. During maintenance, we have made the necessary changes and kept the page secure and updated. In addition to everything, we are always helpful with new ideas and suggestions, i.e. how to make the project more sustainable and useful.
Feedback
Our page was old and the content management options were very limited, so we needed a new, fresh design and content management that was simple and flexible enough. The definite desire was to avoid the very common standard WordPress designs. With the onset of the pandemic, the preparation of the page became very important, because the church's activities moved to the Internet - luckily, we were already there, so we could quickly open a new page. To this day, the user manual of the website is still a great help Vallo made in English, where you can review how to set up posts or edit a page.
Meelis Süld – Church board member and clergyman
