What is Google Ads?
Google Ads is Google's online advertising program that allows you to create online ads to reach people exactly when they are interested in the products and services you offer. Google Ads can be used to promote your business, sell products or services, raise awareness, and drive traffic to your website.
Businesses decide how much they are willing to pay for each click and participate in Google's auction. The decision about which ads appear and in what order is based on both the amount the business bids and the quality of the ad content (such as its relevance and user-friendliness of the landing page).
Smartly set up Google Ads can be a great way for many businesses to increase brand awareness and sales, and achieve good results even in the face of fierce competition.
Google Ads setup steps
1. Create a Google Ads account
Go to the Google Ads website and click “Create an account.” If you already have an account, sign in. When setting up your account, enter your business name and the website address where you want to direct visitors through your ad.
2. Create a new Google Ads campaign
Click “New campaign” in the Google Ads main menu. Then set your Google marketing goals:
- More phone calls.
- More sales or inquiries on the website.
- More visits to the physical location.
- More views and engagement on YouTube.
Based on your chosen goal, you can determine the campaign type and customize the desired activity.
3. Set a Google Ads bidstrateegia
Decide how big your Google Ads campaign budget is and whether you pay for clicks, impressions, or conversions.
4. Set your Google ad audience
Next, determine where Google will find people in your audience. Choose the locations, language groups, and optional interest categories you want to target when showing your ads.
5. Choose keywords for your Google Ads ad
Choose keywords or phrases that are related to your products or services and that people will use to find your ad. These can be single words or longer phrases.
6. Create your Google Ads ad content
Create ad content, taking into account the main recommendations for creating Google ads.
- The title should be short and attention-grabbing.
- The description should explain what you offer and why it is important.
- Also add a CTA (call to action) call-to-action), such as "Buy Now" or "Try Free."
- You can also add a phone number so customers can call you directly.
- If possible, use images or logos – they improve visual impact and credibility.
Rohke recommendations for writing content can be found in the blog post on this topic. Also check the ad preview to see how it will appear to users.
7. Publish a Google Ads campaign
Check all campaign details and make changes if necessary. Enter payment information. After submission, Google checks the ad for compliance with its terms.
Setting up Google Ads
Google Ads FAQ
Are Google Ads and Adwords the same thing?
Google Ads and Adwords are not the same, but they are related. Google AdWords was the original platform created for search advertising. In 2018, Google decided to change the name of the platform and expand its capabilities. The essence of Google Ads remained the same - allowing businesses to order online advertising across Google's various channels.
What is the difference between Google Ads and SEO?
Google Ads is a paid advertising platform where a company pays to have its ad appear right at the top of search results. SEO (English) Search Engine Optimization) is a free option aimed at long-term strateegAs a result, the website's results in web searches will improve. Although SEO results are visible later, they are more permanent. Google Ads results are generated immediately, which is why there are situations where Google Ads marketing is necessary, e.g. in certain areas (e-shops) or when starting small businesses. However, it is worth knowing that SEO should also be good when using paid Google Ads.
How to create your own Google ad?
There are both free and paid options for learning Google advertising:
- Free educational materials created by Google itself ja trainings
- YouTube tutorials for both beginners and advanced users
- E-course platforms, e.g. Online school, Udemy, Coursera, hubspot academy
- Blogs and podcasts covering digital marketing topics
So, there are different ways to learn how to use Google Ads. If you are interested in digital marketing, want to develop yourself and learn practical skills, and have free time for self-improvement, then learning how to set up Google Ads may be a good option.
Google Ads - learn it yourself, take training or hire an agency?
The decision depends on your time, budget, and personal preference. It is often recommended to order a one-time Google Ads setup from an agency or freelancer, as it is generally not expensive.
For example, the fee for our freelance Google Ads specialist is likely to be comparable to the cost of the training. Self-studying Google Ads is a good option for those who are interested in this topic and who want to continue working with it in the future.
Are there areas where Google Ads is not useful?
Google Ads is not useful in areas where search volume is very low, competition is low, and where customers are more likely to be looking for information and advice than for a service or finished product. Often, these can be very specific services or new products on the market that do not yet have enough search volume. It also makes no sense to run paid Google advertising in areas where the price of the product/service is very low and the advertising cost would exceed the potential sales revenue.
Measuring Google advertising results
The results of Google advertising can be evaluated based on indicators, e.g. analyzing the number of impressions in search, click-through rate or CTR, the number of conversions, or desired actions, e.g. number of queries or purchases, etc. Regularly analyzing Google advertising results and optimizing your ads can help you make changes to your campaign and achieve better results. For example, a low CTR may indicate the need to change your ad or targeting.strateegiat. If the number of conversions is low, you should analyze the content of the ad and the landing pages. It is also useful to evaluate the ROAS (eng. return on advertising spend) or return on advertising, which helps you understand how much you earn for each euro spent on advertising. A positive ROAS indicates that the ads are profitable.
Evaluating the performance of Google Ads ads can sometimes be difficult. Since the introduction of the improved version of Consent Mode V2 in September this year, we have seen cases where cookie and data management has caused confusion in analytics, making visitor numbers appear lower than they actually are. For example, there was a case where a customer questioned whether the results promised by the Google Ads service provider were realistic. According to the service provider, the result was 5000 visitors, but the website analytics only showed around 500. As a result of the investigation, we were able to confirm that the Google Ads service provider's estimate was correct and the discrepancy was due to the specifics of Consent Mode.
Google advertising types and options
Google Ads marketing uses different ad types:
- A search ad appears on the Google search results page based on the keywords searched.
- Display-advertising uses visual and prominent banner ads on websites and apps.
- ShoppingThe goal of advertising is to introduce the product range and direct potential customers to your online store or a physical store.
- Video advertising is displayed to viewers of YouTube videos to find new customers and stay connected with existing ones.
- The goal of in-app advertising is to reach a target audience while they are using mobile apps.
Do you have any questions about Google Ads?
Google Ads agencies and service pricing
Google Ads advertising service is offered in various volumes and under different conditions.
- A one-time Google Ads ad is suitable for clients who want to start with a professional account setup and campaign creation and plan to take over the management of the ads themselves later or order a one-time service again in the future. Such one-time Google Ads services are often offered by freelancers and the price of the service can be 300-400 euros.
- Regular Google Ads marketing is suitable for clients who want to review results every month to keep ads up-to-date and maximize results despite changing conditions. This Google Ads service can cost 50-500 euros/month, depending on the volume of corrections and reviews.
We work with several freelance Google Ads advertising specialists whose service quality is very good and their prices are affordable. Strateegi's partners include, for example: Pinpoint Digital, Ga4 ja Geeks.
We recommend asking your service provider for access to your Google Ads account, as it offers greater control and flexibility. Businesses can track campaign results in real time and collaborate better with their service provider and internal teams.
How are our customers doing?
Google Ads campaign prices and budget
The cost of advertising on Google Ads depends on several factors, such as the industry, current trends, and how well your account is managed. The monthly cost of advertising on Google Search can be 200-2000 euros. This is supplemented by the fee of the Google Ads manager or agency.
Do you want to achieve better results with Google advertising? Contact us and in collaboration with the best specialists, we help you bring in more customers and increase sales by setting up and managing Google Ads.
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