Strateeg and Terve Elu Keskus' cooperation started already in 2017, when the company started the project. Strateegi was involved in the various stages of the website, the goals of which have changed over time, but to this day we are still helping with SEO services and other marketing consulting.
The client first turned to us when he needed help with creating a website and a good booking system. During the later cooperation, there was a desire that more readers visit the website.
Step 1: Website design
Since we were terveelukeskus.ee when creating the website, we also thought about the colors, logo, etc. Later, we helped implement the rebranding of the website. This meant a new color scheme, font style, site structure, design, etc.
A well-designed website is important in several aspects:
- Design is the first step in the development of the company's image, which creates a first impression on the person visiting the page.
- The right color scheme and design draw the visitor's attention to the right places and thereby help increase conversions.
- Both the structure of the homepage and the rest of the appearance must offer a good user experience and comfort, so that the visitor can understand everything and find it easily.
Step 2: Website development
In the beginning, a classic website introducing services with a booking system was created for the client. Including everything related to the start of a new website - offering and helping with various ideas and solutions. The website, made in 2017, has changed a bit by now, but a large part of our work is still there.
When making a website we undertook optimization for conversions. Conversion optimization includes several activities and its main goal is to generate interest, increase user comfort and simplify the customer journey.
Step 3: Development of the homepage, i.e. continuous improvement over time
In cooperation with the client, we have done our best to keep the website fresh and up-to-date. Support and development services include, as necessary, solving and fixing errors and problems, as well as improving the website.
At the end of 2020, our cooperation period became more focused towards improving SEO and user experience. Although there was no SEO in the beginning, we were able to help in creating content in the form of images, texts and videos.
Step 4: Keyword and competitor analysis
To increase organic traffic and be more efficient strateegto create ia we carried out keyword analysis.
We looked terveeluskeskus.ee historical data from Google Analytics and Google Search Console to determine the best performing pages of the site and the positions of keywords in the search results. In order to collect additional information about the field, we made precise keyword research, using SERanking, Google Keyword Planner and other tools. As a result of research, we found keywords that fit the field and based on these, we have found new topics and the right keywords to help create good content.
Based on the results of keyword research and competitor analysis, we prepared a comprehensive content plan that reflects how to improve the website's position in search engines and increase site traffic. Our recommendations included both technical and content-related improvements.
Step 5: Creating SEO content
SEO content creation the goal is to create content that would help the website reach good positions in search engines. Thus, the SEO text of the website is based on keyword analysis and focuses on the use of the most searched and related terms obtained from the analysis in the texts.
SEO content it is also possible for the client to write himself, and in the case of terveelukeskus.ee this cooperation works very well. We are always helpful and give information to the writer on how to create SEO-focused content. Our role has remained rather SEO optimization, keyword analysis and monitoring of results. Optimizing for the right keywords very often requires, for example, writing whole paragraphs of content, so writing has occurred here as well, but as needed.
Creating SEO and corresponding texts is like an investment - its effect is long-lasting and you can change and adjust it at any moment.
Step 6: Website optimization, or on-page SEO
Comprehensive optimization of the website includes two main activities - optimization of the website for search engines (SEO) and website conversion optimization (CRO). Therefore, when the website of Terve Elu Keskus was made more convenient for visitors and potential customers, we also made it as simple and understandable as possible for search engines using in-page SEO.
On-page SEO means work on the website itself. On-page SEO can mean optimizing both page content and HTML source code. In addition, this part of SEO includes, for example, text under images, speeding up page load times and optimizing titles. This means that we create a good whole from keywords and existing content and fulfill all the necessary SEO aspects to please the search engines.
Step 7: Website maintenance
Although maintaining the website it is also possible to handle it yourself, many of our customers have often stated that it is easier to entrust it to us. The main advantage is the time spent, where, in addition to maintenance, you must familiarize yourself with the topic first, and you may not be able to solve the problems that arise. That's how Terve Elu Keskus has carelessly entrusted it to us. During maintenance, we have made the necessary changes and kept the page secure and updated. In addition to everything, we are always helpful with new ideas and suggestions, i.e. how to make the project more sustainable and useful.
In addition to all that, we have helped to find and translate the system for making tests, added newsletter subscription forms, shared recommendations on the topic of marketing and thought along the overall picture and shared ideas for further development.
Results
In the case of Terve Elu Keskus, the benefits of SEO optimization are very well outlined: using the right wording and structure, it is possible to multiply the traffic by editing the existing content of your website. In a single-post test, we compared two time periods before and after optimization and found the following:
- The number of visits increased by 600% (76 vs. 532)
- The number of impressions in search increased by 128% (2100 vs 4800)
- The average position in the results increased by 64% (15 vs. 5)
- The difference between impressions and clicks, or click rate CTR increased by 208% (3,6% vs. 11,1%)
- Now, a year later, the number of visits is approaching a thousand, that is, it has increased by 80% over time.
Post optimization brought 7x more traffic
- In the first year of SEO cooperation (2021), almost 20 people visited the website, increasing by 000% compared to last year. 163. doubled last year's result.
- The number of visitors through organic or search traffic increased by 480% in the same period (14232 vs. 2454 before). In 2022, there were already more than 30 SEO visitors, or more than 000x growth.
- About 84% of page traffic is SEO and other marketing channels are not constantly applied.
Organic Traffic Growth 2021 vs 2022
Comparison of SEO traffic in December 2020 and 2021.
Feedback
Cooperation Valloga already started with the establishment of the Terve Elu Keskus. In addition to website maintenance and development, Vallo also for optimizing posts. If the outside viewer may think that writing posts on a website is a relatively simple and straightforward process, then this is far from the truth. Vallo helps to select topics and keywords that would be of interest to readers based on website statistics. They appear from the analytics of the website Vallo optimized posts clearly out.
When the website is ready, the work actually just begins. We are satisfied with the growing traffic and rapid growth of newsletter subscribers and we hope for the next phase Vallo with the help of turning traffic and newsletter subscribers into satisfied customers.
Allan Randlepp - Nutritionist and trainer
