Strateegi cooperation Sõbralt Sõbrale started in October 2021. Later, we have been helpful with making changes, technical issues and developing additional functionality.
The client turned to us with the desire to modernize their website, which was too narrow for them. In addition, there was a desire to improve the user experience and SEO results.
Step 1: Preliminaries and observations, user experience or UX and UI analysis
When making a website we always start with a thorough analysis, where we use all kinds of different methods and statistics and establish a more precise action plan and needs based on the needs of the target group.
User experience analysis showed how visitors behave on the website. As a result, the acceptability of the website to visitors was revealed: the importance and traffic of the existing content pages, bounce rate, ease of use, comprehensibility, simplicity and referencing. Based on the above, we mapped the concerns and issues that emerged, which provided the basis for improving the user experience and creating a better design.
Step 2: SEO audit and strategy
Efficient strateegIn order to create ia and get acquainted with the history of the website so far, we performed the next step website SEO audit. The goal of the audit was to identify as many key issues affecting organic search performance as possible. Its results:
- gave a detailed overview of the website from the SEO point of view;
- pointed out areas of concern and areas for improvement.
Step 3: Analysis of previous results and keywords
We looked sobraltsobrale.ee historical data from Google Analytics and Google Search Console to determine the best performing pages of the site and the positions of keywords in the search results. In order to collect additional information about the field, we made precise keyword research, using SE Ranking, Google Keyword Planner and other tools. As a result of research, we found keywords suitable for the field and selected the most important ones.
Based on the results of an SEO audit, keyword research and competitor analysis, we created a comprehensive document that reflected how to improve and strengthen a website's presence in search engines and increase site traffic. Our recommendations included both technical and content-related improvements.
Step 4: Website design and prototype
Too sobraltsobrale.ee the website started outside the page itself. Based on the previous three steps, the designer made a prototype for the new website, and in cooperation with the client we developed the final design. This meant a new color scheme, font style, site structure and design.
A well-designed website is important in several aspects:
- Design is the first step in the development of the company's image, which creates a first impression on the person visiting the page.
- The right color scheme and design draw the visitor's attention to the right places and thereby help increase conversions.
- Both the structure of the homepage and the rest of the appearance must offer a good user experience and comfort, so that the visitor can understand everything and find it easily.
Step 5: Website development
We changed the old homepage based on the new look. On the other hand, we added texts prepared by the client optimized for search engines to the website.
If you have time, the client can too SEO content write like sobraltsobralein the case of .ee. We are always helpful and give information to the writer on how to create SEO-focused content. Writing SEO texts is like an investment - its effect is long-lasting and you can change and adapt it at any moment.
We also undertook to change the homepage optimization for conversions. Conversion optimization includes several activities and its main goal is to generate interest, increase user comfort and simplify the customer journey. In the case of this client, we changed the logic of making inquiries and calls and made finding information about stores easier and requiring fewer clicks.
Results
SobraltsobraleThe changes made on the .ee page to improve the user experience and SEO brought a number of positive results compared to the old website:
- The number of website visits has increased by 43%, the number of SEO visitors by 13%.
- The already low bounce rate (bounce rate) has dropped from 18% to 16%, i.e. 2% more users are interested in the content of the page.
- The time spent on the page has increased from 1:41 to 2:13, or 51%.
- The number of clicks leading to social media has increased by 54% thanks to the better location and has exceeded the limit of 1000 clicks per month.
Feedback
Cooperation with Vallo we were super satisfied. A very thorough and reliable partner who offers the best solutions based on our needs and wishes. We were very satisfied with the result and have received a lot of good feedback about our beautiful website. If you want a comprehensive analysis of your website and get a complete solution for your website that you can later manage easily, we definitely recommend Vallo contact with your website.
Merle Kotiesen - Marketing Manager
