Strateegand I Segasumma The cooperation of the farm started as early as 2017 Segasumma The owner of the farm came up with the rather crazy idea of starting to grow physalis and needed a website.
The client wanted an epoto to sell physalis berries and introduce his farm. Later, SEO was also added, and every year we have developed the purchasing process, now, for example, physalis plants can also be ordered from a parcel machine.
Step 1: Website development
Segasumma in the case of the farm's website, a good simple website without design and prototype was created on a regular basis based on WordPress. We added the client's original texts to the website, and the pictures were taken by ourselves as well as provided by the client.
When making a website we also undertook optimization for conversions. Conversion optimization includes several activities and its main goal is to generate interest, increase user comfort and simplify the customer journey.
Step 2: Analysis of results and keywords
In the second year of operation, we looked segasumma.ee historical data from Google Analytics and Google Search Console to determine the best performing pages of the site and the positions of keywords in the search results. As a result of the research, we found keywords suitable for the field, selected the most important ones and decided to create one long SEO landing page that would gather all the information as a whole.
If you have time, the client can too SEO content write like segasummain the case of .ee. We are always helpful and give information to the writer on how to create SEO-focused content. Over the years, both keywords and content have been improved and the length has increased. Writing SEO texts is like an investment - its effect is long-lasting and you can change and adapt it at any moment.
Step 3: Website optimization, or on-page SEO
Website optimization is a process that aims to improve the understanding of a page by both visitors and search engines. The end goal of this process is a faster, more user-friendly website with more visitors.
Segasumma in the case of the farm, we made the homepage as simple and understandable as possible, especially for search engines. This meant, for example, the optimization of product categories, which is the main thing for any e-shop.
Step 4: Development of the homepage, i.e. continuous improvement over time
In cooperation with the client, we have done our best to keep the website fresh and up-to-date. Support and development services include, as necessary, solving and fixing errors and problems, as well as improving the website. We have been with the project from the first days of the venture and have been responsible for everything related to the website.
Every year, work has been done on the website and the user experience, purchasing process and comfort have been changed. Before each season, we have worked on the page in cooperation with the client and added some new functionality.
- In the middle of 2020, we offered the client the opportunity to better capture the already thousands of fitness enthusiasts and to add the newsletter form to the website.
- To date, more than 500 people have subscribed to the newsletter reminders, and it is one of the important marketing channels where the customer can inform interested parties that plants or physalis are coming up for sale.
- In the spring of 2022, we added the option of ordering plants to your home and parcel machine to grow your own physalis.
Results
- When visited in the first two years of operation Segasumma a total of 7000 people on the homepage, then in the last two years this number was already 30 and more.
- For many years, the page has been TOP1 for almost everything related to physalis, surpassing even major media publications.
- Very often, 40-70% of SEO visits are brand searches and not a win for SEO work. Segasumma only 4% is brand search, i.e. everything is an SEO achievement.
Comparison of mixed sum visits - 2020 vs 2021
Year-on-year growth in SEO visits:
- 2018 – 220 visits
- 2019 - 980 visits (beginning of SEO)
- 2020 – 4200 visits
- 2021 – 8600 visits
- 2022 – 9500 visits
Feedback
Vallo analysis and recommendations have greatly helped to improve the website's findability and user experience. This is also reflected in traffic and the number of orders coming through the website. The results have consistently increased over the years. Vallo thinks along and offers good solutions. Recommend!
Tanis Kulp - Segasumma The master of the farm
