Strateegi's cooperation with Jüritoru OÜ started in November 2021. The client approached us with a specific problem - the website is not on the first page of the Google search engine results.
The client wanted to receive more inquiries through the website and to be more visible in the search engine results.
Step 1: Audit
As always, we started our work with a thorough audit. Efficient strateegto create ia and to get acquainted with the history of the website so far, we carried out the first step website audit. The goal of the audit was to identify as many key issues affecting organic search performance as possible. Its results:
- gave a detailed overview of the website from the SEO point of view;
- pointed out areas of concern and areas for improvement.
Step 2: Keyword analysis
We looked jyritoru.ee historical data from Google Analytics and Google Search Console to determine the best performing pages of the site and the positions of keywords in the search results. To collect more structured data about the field, we made precise keyword research, using SE Ranking, Google Keyword Planner and other tools. As a result of research, we found keywords suitable for the field and selected the most important ones.
Based on the results of an SEO audit, keyword research, and competitor analysis, we created a comprehensive document that reflected how to improve your website's search engine presence and increase site traffic. Our recommendations included both technical and content-related improvements.
Step 3: SEO Content Creation
SEO content creation the goal is to create content that would help the website reach good positions in search engines. Thus relies on the website SEO text keyword analysis and focuses on the use of the most searched and related terms obtained from the analysis in the texts. This is how we acted with this client as well. We wrote optimized and specific service pages for the Jüritoru OÜ website, using terms that help to find new customers in the search results.
Step 4: Updating the content and optimizing it for search engines
We started by uploading ready-written texts strateegfrom iast. Many activities are categorized on-page SEO down. In the case of the Jyritoru.ee website, this meant, for example, the following actions:
- title design and structure, including the use of proper keywords;
- in-text referencing to external links;
- Title and short description visible in Google results;
- image optimization.
Step 5: Fixing Technical SEO Errors
SEO work on the website ended with the correction of technical errors Technical SEO contains the details that need to be done to please the search engines. The visitor to the website generally does not see or notice any of them. To do this, we improved the speed of this client's site and focused on improving some other elements.
Step 6: Optimizing for conversions and user experience
We focused on Jüritoru's website to CRO optimization i.e. website conversion optimization, including user experience design and methods. Conversion optimization includes several activities and its main goal is to generate interest, increase user comfort and simplify the customer journey. This process includes a crucial detail – CTA or call-to-action button.
A CTA button on a website needs to grab the customer's attention in order to motivate them to take action. From the SEO point of view, the color of the corresponding button must be unique and prominent. When a website visitor arrives at the site, he must immediately notice what the activity is that he is expected to achieve. In the case of inquiries, this is, for example, the "ask for a quote" or "contact" button, both in the menu and in the content. In the online store, however, it is the "add to cart/buy" button.
Strateegi digitalstrateeg Vallo Põldaru recommends choosing a color for the CTA button that is not used anywhere else in the design. On Jüritoru's website, we used an orange-black color scheme for this.
Before vs. after
Step 7: Getting external references or backlinks
External links, or "backlinks" (in English, backlinks) are, simply put, links that lead from one website to another. Search engines use backlinks in ranking analysis because when one website links to another, it means they believe in the importance of the content they are linking to. Links are a unique opportunity to get visitors to your website and increase your reputation and trust in the eyes of both people and Google. Links between home pages are like recommendations - the more recommendations, the better.
The referrers with the best quality score in Estonia are media publications such as Postimees, Delfi and Business Day. This means that in general, the sources of the referring links are very similar and you have to be creative to pass your competitors. In the case of this client, we added his website address to various suitable forums and directories, where you can add your post/information for free or by agreement.
Results
In March 2021, Jüritoru OÜ received 8 inquiries through its website. After outsourcing a one-time SEO service and making changes on our side, a year later, in March 2022, the same result was 41. The number of inquiries increased by 412%. To date, 92% of Jüritoru OÜ's website traffic has come as a result of SEO activities. The customer only purchased a one-time service - the monthly fixed cost and advertising bill are zero.
Jyritoru.ee SEO traffic growth over the last 6 months
Feedback
It's nice to see that our work has already brought results to the client. Jüritoru founder Sander Kriisa comments:
"Cooperation Strateegwith .ee was pleasant and relevant. Our SEO was lacking - Vallo came and helped. The results are positive so far and we are sure that they will get better and better with time!"
hold Strateeg.ee's activities as well on Facebook ja on LinkedIn.
