Four months of cooperation Strateegand I haavagrupp.ee started in January 2020. The goals of the work were to update the appearance of the homepage and increase the number of queries through SEO.
The client's website had an outdated look and needed modernization. The client also wanted more inquiries.
Step 1: Website design and prototype
Too haavagrupp.ee the website started outside the page itself. First of all, we created a new logo and visual identity for the website. This meant a new color scheme, font style, site structure and design.
A well-designed website is important in several aspects:
- Design is the first step in the development of the company's image, which creates a first impression on the person visiting the page.
- The right color scheme and design draw the visitor's attention to the right places and thereby help increase conversions.
- Both the structure of the homepage and the rest of the appearance must offer a good user experience and comfort, so that the visitor can understand everything and find it easily.
Step 2: Analysis of previous results and keywords
Efficient strateegto create ia and to get acquainted with the history of the website so far, we carried out website audit ja keyword analysis.
Using data from Google Analytics and Google Search Console, we determined the positions of the keywords of the current website in the search results. To collect more structured data about the field, we made precise keyword research, using SEranking, Google Keyword Planner and other tools.
We found suitable construction industry keywords for the client for each service they offer. We used the received keywords as a basis for the next step.
Step 3: Creating SEO content
SEO content creation the goal is to create content that would help the website reach good positions in search engines. Thus relies on the website SEO text keyword analysis and focuses on the use of the most searched and related terms obtained from the analysis in the texts.
HaavagruppWe wrote new SEO content for each offered service on the .ee website. The optimal text length was 400 words per service.
Step 4: Website development
We revamped the old homepage based on new visuals and colors. We added text optimized for search engines and images provided by the customer to the website.
We also undertook to change the homepage optimization for conversions. Conversion optimization includes several activities and its main goal is to generate interest, increase user comfort and simplify the customer journey. In the case of this client, we changed the way inquiries and calls are made to make them more logical and thus more user-friendly.
Step 5: Website optimization, or on-page SEO
Comprehensive optimization of the website includes two main activities - optimization of the website for search engines (SEO) and website conversion optimization (CRO). Therefore, if haavagrupp.ee's website was made more convenient for visitors and potential customers, i.e. optimization for conversions and a visual update of the website were done, we made it as simple and understandable as possible for search engines using in-page SEO.
On-page SEO means work on the website itself. On-page SEO can mean optimizing both page content and HTML source code. In addition, this part of SEO includes, for example, text under images, speeding up page load times and optimizing titles.
Step 6: Off-Page SEO and Backlings
External links or "backlinks" (backlinks in English) are, simply put, links that lead from one website to another. Search engines use backlinks in ranking analysis because when one website links to another, it means they believe in the importance of the content they are linking to. Links are a unique opportunity to get visitors to your website and increase your reputation and trust in the eyes of both people and Google. Links between home pages are like recommendations - the more recommendations, the better.
The referrers with the best quality score in Estonia are media publications such as Postimees, Delfi and Business Day. This means that in general, the sources of the referring links are very similar and you have to be creative to pass your competitors. In the case of this client, we added his website address to various suitable forums and directories, where you can add your post/information for free or by agreement.
Results
HaavagruppThe changes made on the .ee page and SEO techniques brought a number of positive results:
- The number of visitors in 2021 increased by 74% compared to 2020
- In the first 2022 months of 9, visits are already 37% more than in 2021 as a whole, about 300 visits per month
- 90% of website traffic comes through the Google search engine, i.e. thanks to SEO
- The number of inquiries has doubled (+123%) when comparing 2020 to 2021
From the picture, we can see how the number of visits changed in 2021 and 2022 in the comparison of the same time period, thanks to the work of SEO. StrateegSEO works were done by i in 2020 - the growth is 320%.
Our work haavagrupp.ee with the website was in 2020 and lasted four months. The results of the work are manifested and growing even today. The client's financial input for a one-time SEO service earns itself many times over even almost three years later. Both this and other success stories of client results confirm the long-term impact and profitability of SEO.
Feedback
Very positive cooperation experience! Fast and expert service and smart solutions haavagruppwhen updating the .ee website.
Marek Haava, CEO
