Abimees24 OÜ and StrateegThe cooperation between i started in December 2019. We helped in the preparation of the website, because until now they did not have a website.
The client's goal was to create a website that would also appear in Google and bring queries
Step 1: Keyword analysis
Efficient strateegto create a new website, we carried out keyword analysis.
Using keyword analysis tools and observation, we determined the competitors' website keywords and positions in the search results. In order to collect more truth-based data about the field, we made accurate keyword research, using SEranking, Google Keyword Planner and other tools.
We found keywords that match the client's services for each service they offer. We used the received keywords as a basis for the next step.
Step 2: Creating SEO content
SEO content creation the goal is to create content that would help the website reach good positions in search engines. Thus relies on the website SEO text keyword analysis and focuses on the use of the most searched and related terms obtained from the analysis in the texts.
Step 3: Website development
In the case of Abimees24 OÜ's website, we were able to launch our own ideas, and based on WordPress, a page with a good, simple design was completed. We added text optimized for search engines and images provided by the customer to the website.
When making a website we also undertook optimization for conversions. Conversion optimization includes several activities and its main goal is to generate interest, increase user comfort and simplify the customer journey.
Step 4: Website optimization, or on-page SEO
Website optimization is a process that aims to improve the understanding of a page by visitors and search engines. Website optimization during the process, we apply various optimization techniques that ensure the improvement of the quality of the website and the increase of traffic and conversions. Therefore, when Abimees24 OÜ's website was created based on visitor comfort, we made it as simple and understandable as possible for search engines using in-page SEO. This activity helps to make the website as visible as possible in the search engine and to direct visitors interested in products or services to it.
On-page SEO means work on the website itself. On-page SEO can mean optimizing both page content and HTML source code. In addition, this part of SEO includes, for example, text under images, speeding up page load times and optimizing titles.
Results
Creating a website and making it SEO-friendly brought with it several positive results:
- Over time, 63% of traffic to the website has come thanks to SEO, 13% through the client's social media posts.
- Without any subsequent contribution, SEO traffic has increased by 2020% or 2021x in comparison of 148 vs 2,5.
- SEO results are still changing now, 3 years later. In July 2022, the homepage will be in the TOP3 with most industry-specific keywords.
Abimees24 SEO growth 2020 vs 2021
Feedback
Vallo the website created has brought my company together with many clients. The key is the right keywords in Google search. Many thanks for your professional contribution!
Allan Jallai - member of the board
