Nordpost is an online department store that offers a wide range of products from electronics to toys. Strateegi 5-month cooperation with Nordpost started in January 2022.
The client wanted more visitors to his website with the help of SEO. The first goal was to increase organic traffic by introducing the toy product categories.
Step 1: SEO audit and strategy
In order for SEO to bring the desired results, as a first step, we performed a comprehensive overhaul of Nordpost's existing website audit. The main goal of the audit was to get an overview of the website's health and pain points in order to map SEO opportunities and set goals based on this. Through the audit, we also looked at Nordpost's competitors and the industry more broadly.
Step 2: Analysis of previous results and keywords
An audit looking at content and results will identify which pages are performing well and driving traffic, and which are not. Based on this, it is decided which content to keep, which to add, optimize, rewrite or remove altogether from your website. A large part of the content audit is keyword analysis, which shows the main purpose of the terms through which users reach the page.
We also did it for the Nordpost website keyword analysis and based on the results of the analysis, we created a content plan, which we began to execute monthly.
Step 3: Creating SEO content
The goal of creating SEO content is not only to inform and educate potential customers, but also to help the website appear in a good position in search engine results.
We wrote 1500 words of SEO content every month for Nordpost's website. We wrote blog posts, category pages as well listicle´s.
Step 4: Website optimization, or on-page SEO
Website optimization is a process that aims to improve the understanding of a page by both visitors and search engines. The end goal of this process is a faster, more user-friendly website with more visitors.
In the case of Nordpost, we made the homepage as simple and understandable as possible, especially for search engines. This meant, for example, the optimization of product categories, which is the main thing for any e-shop.
Step 5: Developing the homepage
Website development is a procedure that includes the website's technical condition, appearance, user experience and comfort, and optimization. Web development is generally divided into two major parts, the visible part for the visitor and the hidden part for management.
On the Nordpost website, we made changes to the appearance and user-friendliness of the website.
Results
If Nordpost website improvement and SEO work started in January 2022, noticeable results appeared in the second half of 2022. The biggest growth was, as always, in e-shops - mainly during Christmas.
The number of visits received through SEO in the first and second half of 2022 compared.
In summary, the SEO service brought with it a number of positively noticeable changes:
- SEO traffic growth during 2022 was 180% or almost 3x.
- Comparing the most important period of the year in the client's field, i.e. December 2021 and 2022, visits via Google increased by 315%, or more than 4x.
- 31% of traffic comes from pages where SEO content text is created.
- 90% of traffic is due to SEO, i.e. it comes from Google search engine results.
In the results of the Nordpost website, we can see how the biggest fruits appeared after the cooperation ended. In this way, the client's financial input when purchasing an SEO service paid off even if the service was already subscribed. Nordpost.ee and other success stories show the long-term profitability of the SEO service and its implementation.
Comparison between December 2021 and 2022.
Feedback
We were very satisfied with the cooperation and it was a very positive experience. They delved into my wishes as a customer, and it can be seen that the matter is handled by experts in their field.
Priit Raal, CEO
